FCA USA LLC Brings New Sound to AMAs

FCA USA LLC made sure to leave its mark with some great branding brought to you by the American Music Awards.

Chief Marketing Officer Olivier Francois is no stranger to great music and taste, and he certainly made it heard with his choices for collaborating with the AMAs.

In talking with Forbes, he laid out just how the entire strategy works together: “Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient,” Olivier Francois told Forbes. “We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

Francois added, “It’s a way to return the favor, to fuel music, because music fuels our brands with relevance, freshness and coolness.”

Each different spot was tied to a different artist and focus, along with a corresponding vehicle that fit for the segment. People were treated to a fantastic look at the new 2016 Dodge Challenger in a moment that won’t easily be forgotten. The key to the success of these plans is truly the relationship between the music and the product.

“This helps us shape and target our brands,” Francois explained. “We have had more YouTube views than any other company, including Apple. And 90 percent of these are not big-name artists,” Francois said.

FCA USA LLC is just doing a better job of understanding the public eye, as well as the public ear. If you’d like to get a better look at all the latest Dodge models, you definitely need to stop by your local Dodge dealership serving Long Beach, Champion Chrysler Jeep Dodge! We can’t wait to see you here!